F&M Bank: Fintech growth tailored to customer-centricity

“A long and strange route” – these are the words used by Charles Driest, Chief Experience Officer at Virginia-based Farmers & Merchants (F&M) Bank when describing his career path in the banking industry. Not that it would seem as such; Driest, appearing as both a family man and serviceman to the community, cuts a picture of assuredness and poise, despite only being promoted from Director of Digital Banking to F&M Bank’s Chief Experience Officer in March 2023.